Audi has introduced a new EV sub-brand dedicated to the Chinese market in China in November 2024. The ubiquitous four ring logo has been removed. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC), which also owns British-born carmaker MG Motor. The two also unveiled the AUDI E concept, which offers a preview of three future production models to be introduced from mid-2025 onwards.
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