While the moral police and the actual police acted as vigilantes over couples who wanted privacy in their bedrooms, StayUncle launched its services exclusively for unmarried couples who wanted a space of their own. Their tagline 'couples need a room, not a judgement' was welcomed and publicized. OYO rooms, a hotel aggregator launched their very own relationship mode hotel finding service in the light of its customers' demand.
OYO rooms featured the 'No Rooms For Unmarried Couples' policy till two months ago and the shift is being hailed as a progressive step. Hotels often turn away couples without definitive proof of marital status which can turn embarrassing and many often resort to rejecting locals so as to not encourage premarital sex. By using the aggregators relationship mode on their website and the mobile app, couples can get rooms with their local identity cards and it promises to be hassle free as they get to book only those hotels that welcome them as they are. No more 24 hours booking. No more running to check out before 12 noon. StayUncle offer customers an opportunity to book one of the 10 hours slots currently available - Morning (from 10am to 7pm) and evening slot (from 9 pm to 8 am). In both cases customers pay for 10 hours tariffs.
According to Huffington Post, 'OYO says that according to a rough estimate, 60% of the 6,000 hotels in 100 cities they have tie-ups with have been found to be couple-friendly. A customer can search for a couple-friendly hotel by logging into their account, clicking on the relationship mode in search preferences and then proceed to searching. They can also search for all the hotels in a city and filter the results by selecting the OYO for Couples option. According to OYO, Bengaluru, Gurgaon, Goa and Delhi have the highest number of ‘couple-friendly’ hotels. Tourist destinations such as Manali, Shimla and Mussoorie also rank high in the list. A casual search reveals that there are 146 such hotels in Bengaluru, 113 in Delhi and 217 in Goa. Surprisingly, metropolises such as Chennai (27), Kolkata (54) and Mumbai (12) have lesser couple-friendly hotels than Jaipur (170), Chandigarh (141), and Pune (73).'
Kavikrut, the Chief Growth Officer for OYO rooms said in an interview to Quint that the move was simply a logical one. A lot of their customers reached the hotel and then realised that they could not check in due to the hotel policies. It was embarrassing for them to be denied a room and to have to look for another hotel. All they did was let their customers know which hotels welcome unmarried couples. When they tie up with hotels, they know their policies, but the customers don’t, and that causes problems.
There is currently no Indian law that prohibits hotels from servicing unmarried couples or local couples that belong to the same city or area as the hotel. "We analysed guest-feedback and realized that couple-guests were likely to face last-minute inconvenience on account of hotel-policies that were not communicated to them earlier," Kavikrut said as reported by Times of India.
The rise in the demand for AirBnB, breakfast hotels, serviced apartments, hostels, room aggregators and specific ones catering only to unmarried couples like StayUncle and Bengaluru’s Nestaway are pointing towards a rising trend. People looking for a private and comfortable time sans the moralistic high ground of the self-appointed guardians of traditions have a reason to cheer as they get more options to not get caught in awkward positions.
